Now On

Framery Now On Love That Design

26 Feb , 2019  

There’s a lot to be said about silence and the peace of mind that follows. We are proud to welcome on board Framery, a brand that actively works towards elevating happiness levels in a workplace with their superbly designed, soundproof private spaces and pods.

It is not often that we see a company marketing ‘happiness’ as their key offering. And it is not often we come across a company with a backstory as interesting and unique as Framery’s. These internationally known acoustic pod experts started with three guys, a phone and a shared space. This highlighted the problem of noise and decibels causing disruption at work, and from it was born some of the most effective and well designed freestanding acoustic pods in the world. 

Framery is a pioneer and leading company in manufacturing and developing soundproof private spaces and pods. The company was founded in 2010, and since then, its products have been solving noise and privacy issues in dozens of the world’s leading brands’ offices, including Microsoft, SAP, Deloitte and PWC.


Their motivation is firmly rooted in the belief that happy people produce better work, and better work generates success. “In other words, success follows happiness, not the other way around. When we removed the noise problem, we removed an obstacle to happiness,” say the Founders.

With their launch in the region,  Framery is hoping to bring about greater awareness amongst the entire A+D community as well as the end users, about the value of happiness, and the large part that acoustics play in achieving this freedom and peace of mind.

“Success follows happiness, not the other way around. When we removed the noise problem, we removed an obstacle to happiness”

– the Founders 


“We are excited about our collaboration with Love That Design, as this will help us in getting our message further,” says Jukka-Pekka Holopainen, Sales Director Middle East & Africa. “We want to show the entire region, the multiple benefits of freestanding, flexible meeting pods in the modern workplace, and their immense value in promoting focus and employee productivity.” 

What we appreciate is that movers and shakers at Framery understand that removing one obstacle to happiness (in this case, noise) is not the end of their journey. They are taking into context the changing dynamic of the workspace. “What was relevant in an industrial context does not apply to information work. What worked in an open plan office does not work in multipurpose spaces. And whatever we are learning about the new digital working methods, will become obsolete as soon as we start working side-by-side with artificial intelligence.”

The brand aims to remove all obstacles to happiness, one solution at a time. And we cannot wait to see what more they bring to the table.


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