Having recently launched a showroom in the region, the Italian brand Frezza is determined to expand its footprint in the Middle East and Africa market. Frezza’s philosophy aims at improving the workspace and consumer well being, whilst simultaneously respecting the surrounding environment. We are proud to welcome them on board Love That Design.
Founded in 1954 as a family company with a long-standing handicraft tradition, Frezza SPA operated as a subsidiary of Doimo Salotti Spa. An entrepreneurial adventure which started over fifty years ago, the company is still at the top of its game thanks to ongoing research and deep passion for design and functionality.
It was this passion, stemming from its prestigious collaborations with world-renowned designers, that had Frezza products play a pioneering role in their field, and at the same time mirror a company philosophy that is open to modern life interpretations.
About Frezza
Based in Vidor, Italy, the company initially focused on products for the home but, with time and boldness, production was extended to furnishing elements for the office. In 1974, the company specialized in the production of these elements, and a new path was created, characterized by outstanding results and entrepreneurial challenges aiming at making the products more and more innovative and exclusive. In 1992, Frezza joined Gruppo Doimo and under this guidance, the company has confirmed its determination to grow.
“Opening our offices in Dubai is a clear statement of our mission – being close to our partners and bringing Italian style, passion and love for design to the MENA region, which is a highly strategic hub and one of the fastest growing business communities around the world.”
– Nicola Sacilotto, Regional Director, Middle East and India
Frezza specializes in designing and creating office systems, and is also a competent partner for planning work interiors. Based on its awareness of how much a well designed office can contribute to the success and identity of a company, Frezza supports clients with individual interior concepts.
Its unique brand value is evident from its complete set of solutions, ranging from executive and operative systems, such as desks, partitions, chairs and soft seating, to solutions for shaping collective and public areas.
