Headquartered in Rapperswil-Jona, Switzerland, Geberit is a European leader in the sanitaryware industry. The brand provides complete bathroom solutions with unique added value sanitary technology and bathroom ceramics.
A bit about the brand
In recent years, the Geberit Group has become a global powerhouse for sanitary and bathroom products, specialised in the manufacture and supply of dependable sanitary parts, innovative technology solutions, high-quality bathroom ceramics, and reliable related systems.
Generating sales in approximately 120 countries, with more than 12,000 employees across 50 countries, the Geberit Group operates 29 production plants, 23 of which are located in Europe. The Geberit shares are listed on the SIX Swiss Exchange and have been included in the Swiss Market Index (SMI) since 2012.
About the brand’s secret sauce…
Geberit looks back on a long-established, close and successful cooperation with the design community. The brand takes effort in incorporating the knowledge and experience of their customers into every one of their developments and improvements.
Combining its passion for quality and technology with almost 150 years of sanitary know-how enables Geberit to offer reliable products and services that truly make life easier for their customers. These products set the standards in the sanitary industry. They are innovative, versatile and fast and easy to install and service.
There is more to Geberit than its remarkable product ranges. It offers a lot more than services, the brand recognizes that the strong partnerships they have built with their customers is essential to their success.
Through constant research and development Geberit makes sure that its technology and design not only meets the standards but is state-of-the-art. Innovation, quality and efficiency are key watchwords that differentiate Geberit and give it a competitive edge in the market.
Plans for growth in the region (Middle East and Africa)
Focusing on a core ethos of “Know-How Installed”, Geberit engages with key construction stakeholders – including clients, contractors, consultants, engineers, plumbers, architects, interior designers, and wholesalers among others – from the early stages of a project to combine its two key offerings: quality products and service excellence.
“We have a solid distribution model with a network of extremely capable channels. The model empowers our partners and distributors in the Gulf region and the Middle East to deliver our products on time and at premium quality, consistently – whether it is for residential, commercial, or retail projects,” Qazi says.
“Although we do not distribute the products directly to the construction industry, we have invested time and effort into building strong relationships in order to ensure that our distributors and partners feel like an extension of our own firm with the same core values of reliability and quality.”
‘’With LTD we have a unique platform to showcase not only our latest innovations, also our trusted systems and solutions for the regional architects and designers. It is a fantastic platform for the design community to seek inspiration for their latest projects. Geberit gives an insight on the extensive Geberit product range with a careful selection of products showcased. Geberit looks at the challenges facing the architect and designer such as space, budgets and sustainable solutions and we strive to be the ‘go to’ partner offering holistic solutions to improve the quality of life for the end user’’
— Sharib Rao, Specification Sales Manager – Middle East, Geberit
Any news, events, and launches that readers can look forward to?
INDEX and Geberit recently held the INDEX design talks which proved to be one of the highlights of the exhibition. The informative topics drew huge crowds and had active audience participation in the Q & A sessions. On September 6 to 8, Geberit will be attending the INDEX Design Talks at Saudi.
In Riyadh on 1st June, Geberit held a spectacular product launch to a packed audience at the Voco Hotel. Tamer Qazi, Managing Director Gulf Representative Office, Remo Hirschi Head of Product Management & Technical Sales Support & Ahmed El Remeily, Product Manager Ceramics unveiled the new products introduced to the Saudi Arabian market to an audience of key construction stakeholders.