If anyone’s going to revolutionize an industry, it’s Dyson. After having successfully reimagined the vacuum cleaner and electric fan – seemingly unlikely places of innovation – the pioneering British company has set its sights on another industry, namely lighting. The ambitious venture is driven by the vision of Jake Dyson, son of legendary inventor James Dyson, and himself, a prolific and disruptive product designer.
We recently had the opportunity to attend the launch of Jake’s latest creation, the Cu-Beam™, which is regarded as an engineering marvel among LED products. There’s an obvious underlying passion behind his voice, a passion that we believe lies at the center of all Dyson products. Designing lights since 2006, Jake Dyson has maintained the same ethos; the technology and products he designs and produces are created to solve a problem and, at the same time, raise the bar for quality, aesthetics and functionality. Working in a family business affords him the luxury of taking a long-term view, and placing research and development at the forefront of the company. The surge in demand with each new product release shouldn’t come as a surprise to anyone.
We managed to sneak in a few minutes with Jake during the product launch, for a quick chat on technology, design, the family business, and what’s in store for the future. Here’s what he had to say.