Designing and integrating more “Post, Like, Share” spots into a restaurant space or a retail outlet results in a better user experience. A positive customer experience is likely to translate into some form of content being shared online. If the visual component is of high quality, you can be guaranteed of an exponential increase in online chatter, a.k.a free organic advertising!
LXA, the studio behind the iconic Intersect by Lexus at DIFC, is well aware of how critical it is to impress both physically and virtually speaking. According to Karma Zahran, Senior Interior Designer at LXA, “[The] digital revolution is in full swing. The UAE is today globally known for its high level of digital development and speed of digital evolution. With the power of social media constantly evolving and growing, Instagram and other social media platforms are becoming the ‘go-to’ place for trends and visual inspiration. At LXA, we design with the next Instagram moment in mind. A successful space does not only need to operate effectively, it also needs to look aesthetically pleasing, while visitors engage with their surroundings. We consider particular features and textures when designing projects for our clients and visitors who want to stop and capture a moment. A picture is worth a thousand words, and in Instagram’s case, a thousand likes.”
Through social media driven design concepts, establishments are also able to convey messaging beyond just the obvious related food or products. Talking points such as themed restaurants or unique attractions generate buzz that attracts a wide range of people – those seeking an experience and not just a good product or service. All of this is pre-judged from content seen online, which means businesses strive to put their best foot forward.