Pure materials. High quality. Finnish design. Always responsible.
These are the words that drive the ethos of this brand. Finland’s largest operator in the furniture industry, ISKU is an unrivalled leader in quality and industrial innovation in its sphere, focusing all their efforts towards bringing sustainability and a love of nature to the forefront of furniture design.
Their products are inspired by Finnish forests, pure raw materials, and environmentally friendly manufacturing methods. The company’s key objective is to inspire, and to bring health, happiness, and creativity into daily life with high-quality furniture manufactured in a responsible way.
They do this by fostering a circular economy mindset and taking concrete actions on responsibility, and in this way, providing future generations with safe, functional, and inspiring environments to study, work and thrive. This is what makes ISKU the unique brand that it is.
It’s All in the DNA
ISKU’s story dates back to 1928 and is deeply rooted in northern nature, Finnish wood and the founder Eino Vikström’s carpentry skills. Nearly 100 years later, the company continues to uphold these values, taking responsibility for each other and the environment, and remains with the same family to date, albeit with their third generation.
From the onset, the brand has relied on Finnish work, expertise and quality. They strongly believe that the ability to listen is an integral requirement for sustainable development. Listening to their customers, colleagues and partners is how they continue to keep improving and evolving, and development can only occur through reinvention and evolution.
“One of the key factors to sustainability is to make durable and high-quality products. The other is to focus on the people, so when we are using healthy materials that are not emitting anything harmful into the air, rather helping to make it cleaner, we are combining both wellness and consideration for the environment in one package.”
– Joonas Vikstrom, Head of ISKU Middle East
ISKU+, the Antimicrobial Superhero
One key element differentiating ISKU from its industry peers is the antimicrobial ISKU+ offering. ISKU+ is an antimicrobial feature available as an option for ISKU’s customers to select an extra level of safety and hygiene for the interior. This proven and permanent antimicrobial feature helps to prevent the growth of microbes, such as bacteria and mold on touch surfaces, and actively functions 24/7 attacking the DNA of microbes in such a manner as to prevent them from multiplying and growing. Quite genius really!
Research has shown that the addition of ISKU+ on workspace touch surfaces has resulted in a greatly reduced number of sick leave, allowing for more wellbeing and productivity in schools, hospitals and workspace interiors.
“One of the key factors to sustainability is to make durable and high-quality products,” says Joonas Vikstrom, Head of ISKU Middle East. “The other is to focus on the people, so when we are using healthy materials that are not emitting anything harmful into the air, rather helping to make it cleaner, we are combining both wellness and consideration for the environment in one package.”
ISKU in the Region
The brand proudly showcased their latest MyFlow furniture family amongst other creations at the VIP and conference floor of the Finland Pavilion at EXPO 2020, creating memorable encounters and experiences. Additionally, all the solutions were antimicrobial, ensuring a welcoming, healthy and safe environment.
Given the brand’s deeply entrenched ethos on sustainable design and environmentally conscious operation, ISKU plans to support this green transition to the Middle East region as well, by offering certified quality and environmental management systems with superior durability, allowing customers to take a positive step towards a greener and healthier world. The brand’s prime focus in the GCC countries will be on education and learning areas, healthcare spaces, and corporate workplaces.
