Founded in 1978, Jaipur Rugs is an Indian company that combines the pursuit of profit with the spreading of kindness, with the aim of bringing value to all the people that, metaphorically, sit around its rugs; artisans, local communities, customers, employees, suppliers, buyers, and partners.
About Jaipur Rugs
A bit about the brand
Headquartered in Jaipur, India, Jaipur Rugs was founded by Mr. Nand Kishore Chaudhary, who is now Chief Managing Director. It began as a family business set on conserving the ancestral knowledge of weaver communities of rural Rajasthan and taking rural craftsmanship to a global market while giving all due credit to its stakeholders through every step of the process.
Their journey spanning more than four decades is a noteworthy success story for businesses all over the world. Jaipur Rugs has grown from two looms in 1978, to more than 7000 looms today. Through collaboration with globally acclaimed designers, they create contemporary works of art by reimagining the ancestral craft in a new avatar.
They deliver their products to more than 75 countries, and the company boasts of having empowered more than 40,000 artisans all across India. Jaipur Rugs’ sister concern company – Jaipur Living is a well-known brand that sells handmade rugs all across the United States.
About the brand’s secret sauce…
Built on the fundamental principle of propagating ancestral craft knowledge and taking rural craftsmanship to global consumers, Jaipur Rugs’ business is built on the cornerstone of using the age-old craft of carpet weaving to bring prosperity into the homes of 40,000 rural artisans. More than 85% of the artisans are women.
The brand’s products are innovative and authentically represent Indian heritage. Their secret sauce is rather an ‘open secret’, which is their resolve to do justice to the rich crafts and traditions by maintaining excellent quality, continuous commitment to innovation, and rising above regressive practices, by connecting the artisans with the world directly.
Jaipur Rugs is a platform for artisans to take their craft and their stories to the world. The unique and simple lives of each artisan and the ancestral know-how that they bring with them give us a ceaseless source of rich and authentic stories. Through Love that Design, our aim is to take these authentic Indian stories to the world and celebrate the artisans who are the ‘sutradhar’ of our story and our true heroes.
– Yogesh Chaudhary, Director, Jaipur Rugs
Plans for growth in the region (Middle East and Africa)
The Middle East is where people go to discover the latest in design and lifestyle. As a region, it is vibrant, innovative, and a pandora’s box of cultures and traditions- making it a great market for new age socially-conscious brands like Jaipur Rugs.
As an inclusive artisan-first, design-led brand, the company is determined on showcasing its designs in this part of the world and bringing handmade carpets from rural India to MENA. The brand has been working closely with many interior designers and architects in the region.
As for Africa, the continent is making waves in the art world with African art becoming more and more mainstream. Hence, the region is of great interest to the brand in the long run.
Any news, events, and launches that readers can look forward to
In 2021, Jaipur Rugs participated in Downtown Dubai for the first time. Their unique brand story and exquisite products received an overwhelming response. It was this response that prompted them to look into expanding its business in the region.
Today, Jaipur Rugs is on a retail expansion spree. The brand has recently opened two new stores in India and has many more in the pipeline. Their first store in Europe was recently launched in Milan, with the possibility of more opening up in the region. Apart from this, the brand has several designer collaborations coming up which they will unveil soon.
