During Design Collective 2020, we invited five heads of prominent design firms to walk us through the task of winning projects, particularly for non corporate and smaller firms – to talk about the pitfalls, what to do and what not to do.
With David Lessard of H+A moderating, a firm rule was established at the start to focus the discussion more on the qualitative aspects of winning projects, design and creativity, and less on the commercial aspects, which are inevitable but hopefully not the cornerstone of their approach to winning projects. Here are the experts…