Now in their second year as our partners on Love That Design, Green Furniture Concept have collected many notches in their design belt. Their global portfolio has grown incrementally, and they have put their sustainable design stamp on many a public space.
We spoke to the leadership team handling Middle East and Africa, including Johan Berhin, Designer & Founder of Green Furniture Concept, CEO Jonathan Nilsson, Dr Nawar Alatassi, Area Manager Middle East, and Mostafa Fahim, Area Manager West Africa, to learn about their recent successes and challenges, and key future plans…
About the brand’s ‘Secret Sauce’…
“We make a space become a place by filling it with identity, meaning and function,” says Jonathan. “We want to help people create positive experiences and memories by providing ambient places to rest, socialise and work. The places that we create boost visitor satisfaction, which is good for commerce. Green places also make room for more – more seats, more functions and more flow of people.”
“We work with few but large scale clients that give us the ability to invest time in learning our customers’ business and to listen very carefully to their specific demands”
– Mostafa Fahim, Area Manager West Africa
This is exemplified in GFC’s Modularity Green Furniture, which is a modular seating system for public interiors. It is made from modules of individually bent wood slats that can be joined to shape a number of creative, seamless configurations. And its possibilities can facilitate seating for 30 to 50 percent more people in any given area, as compared to traditional seating. Furthermore, GFC furniture can fit any size and shape of space, adapt or change movement in the room, and be customised to fit a given colour scheme.