Recent successes and challenges
Matt: It was one of our biggest years till date, which was pretty special for the company. The team gave an excellent performance and as a result, our brand and our values got recognised not only in the UAE, but certainly around the Middle East region. So we had a lot of success in Saudi Arabia, Bahrain, Qatar, Kuwait, etc, in terms of brand awareness and education.
Zubair: Often we are relying on our partners to help represent our brand. So part of our mission is to make sure that our partners are fully up to speed with what we are doing in terms of our latest product launches, our innovations and our sustainability message.
When asked about recent success stories, Luke proudly talks about achieving their goals ahead of schedule, particularly Mission Zero. Interface’s Mission Zero was planned to eliminate any negative impact the company may have on the environment, and it beautifully weaves into the brand’s sustainability narrative.
Luke: Jay Gould, CEO of Interface announced that we have already achieved our mission , Mission Zero, ahead of our 2020 plan.