Now in their second year as our partners on LTD, Optima is a brand to reckon with in the partitioning industry. The company is always innovating, with some of the most high-performing partitions, giving great externally validated acoustic ratings. It’s the confidence they instill in their clients of understanding their needs and anticipating change, that make them a success.
We spoke to some of the brains behind the brand’s Middle East branch, Lee Bazzoni, Construction Director, Middle East and Sales Managers Patrick Murray and Emily Perkins, UAE, to learn about their strategy and future in the region.
About the brand’s ‘Secret Sauce’…
Emily: The great thing with Optima is they tend to be the market leaders, especially within the UK. We know if we get a system over here, we have 100 per cent confidence behind it. We have a technical team in the UK that looks into everything for us and they’ve tried it, they’ve tested it and they have certified it.
Lee: We are a manufacturer as well as an installer, so this allows us to keep an eye on every aspect of production. After installation we also like to continue relationships, offering after-sales care.
Patrick: We have a facility in the UK where all of our products come from, so we have full control of the quality of the product. For me as a sales guy, that gives me full confidence.
“One of the main successes was the introduction of Optima 36, which is a cost-effective solution.“.
– Lee Bazzoni, Construction Director at Optima, Middle East