An office furniture expert and technological pioneer which originated from Germany, Sedus continues to set standards with its innovative products and solutions in the areas of ergonomics, design and sustainability throughout its 150-year company history. With its unceasing dedication, Sedus continues to work on creating solutions for the work of tomorrow with the help of its nine subsidiaries in Europe and Dubai.
Plans for growth in the region
Sedus’ subsidiary in Dubai is the brand’s 9th in the world. Through their experience of handling the Middle East market, the brand plans to continue providing sustainable solutions to their dealers, clients, and strategic partners in the region.
In line with the brand’s initiative in providing sustainable products, they are now participating in Love That Design’s Sustainability Awards 2021, under Furniture category for the Product Sustainability Awards division with their product submissions: black dot air, se:mood, and TAKEoSEAT. The Sustainability Awards Night will take place during the Design, Dine, make a Difference 2021 event held by Surge on the 8th of December 2021!
“We are excited about this strategic partnership with Love That Design, the right platform to present and promote our innovative products and solutions for a holistic office design. Moreover, we will feature our sustainable designs, commitment to social causes, environmental principles, and economic responsibility which are anchored in the core values of Sedus.”
– Joelle Nader, Managing Director at Sedus Office Furniture LLC
As a company that focuses on value creation, Sedus put forward its extensive “Made in Germany” portfolio of products which gives light to environmental protection and sustainability during the inauguration of EXPO 2020 Dubai, making it the exclusive supplier to the German Pavilion.
About the brand’s secret sauce…
With an eye on the market needs and trends, and with high-quality material, careful manufacturing, and innovative solutions, Sedus meets the highest standards in terms of ergonomics, design, and sustainability with its wide range of amazing solutions for every task and need.
Whether you’re looking for a comfortable seating or height-adjustable desk, home office compact desk, small and large table size, and holistic office design, the brand would be able to cater to your needs.
Moreover, the corporate philosophy at Sedus is based on its 150 years of traditional values, which apply now more than ever. The brand believes that people can only be productive and successful if they feel good, and what is good for individuals is also good for businesses. This conviction is the guiding principle for everything Sedus does and how Sedus does it.