Gensler’s DNA was developed around simple principles that were created by its founder, Art Gensler, 52 years ago. Virna points out that, “By focusing on clients, being curious and innovative, working with a local perspective in our diverse projects, cross-pollination of different areas and serving as a real platform for our people to develop their skills; we strive to make a positive impact on the world of today and tomorrow”.
She confirms these principles are still the ingredients of Gensler’s secret to success that makes them a giant within their industry. This is the guiding principle followed by all Gensler’s new ventures; be it in opening offices in new destinations or developing new sectors such as virtual reality.
“We believe success is a mixture of everything we just discussed, but you need to add passion and a real focus on people. We think the most important achievement today, in a super-fast changing world, is to get the right people and to keep them with you. We enjoy the relationships we’ve had with our clients through the years. Even in difficult times like during the 2008 financial crisis, we managed to increase our global reach and revenue through a dedicated focus on our clients. We support our clients in their development, whether local or global, as they trust us and we understand them,” elaborates Virna.
One of the more successful tools Gensler developed through the years is their research initiative. Supported by grants, on an annual basis, it has led to the best research ideas from around the globe. The research outcomes are published each year and shared with the public. These findings eventually serve as a base to create new design models that are more effective in enhancing communities. It also allows people to explore their ideas and passions, in design, and determine where the built environment and the world is headed.