The Ripple Effect: Episode 1 – Sustainability

We have featured GROHE on quite a few occasions this past year, including two amazing product reviews that were conducted on the brand’s latest innovative creations. One aspect of this brand that stands out is its commitment to sustainability and the preservation of clean water for all. As part of the Lixil Group, GROHE is committed to the UN Sustainable Development Goals, and works tirelessly in this pursuit through the design of eco-friendly products. Not only is sustainability a key brand value, but a part of their culture as well. 

In the first episode of The Ripple Effect, our latest series in collaboration with GROHE, the team aims to educate the region on the topic of sustainability, conservation, and the importance of water. We interview expert designer, Kristina Zanic, CEO and Founder of thriving hospitality design firm Kristina Zanic Consultants, about sustainability, what it means to her in the context of design and manufacturing, and how we can do better as an industry. 

The Meaning of Sustainability

As we have come to understand, sustainability is practised in different forms by different people. To some, it means using less and doing more. To others, it means designing products that last for as long as possible. It could be recycling, upcycling, reducing waste, or something else. 

“Sustainability is personal to me,” says Kristina. “I like the idea of being sustainable. I love the fact that we can incorporate it into our projects. But I think it’s something that we need to educate more people about. At the same time, if everybody makes a concerted effort, we can achieve something at the end of the day. So it’s not about one person doing something, it’s about working collectively, and it’s a world issue.”

In her office and personal space, Kristina uses several easy to implement practices to be more sustainable. “We love to have a lot of natural light, so we use a lot less energy for lighting. A paperless environment also goes a long way –  gone are the days when we’re actually also having to send tender packages out to clients. This is huge because before, we used to use so much paper on these huge packages. We have installed the GROHE Blue watersystem in our office, and I love the fact that we now don’t have these big bottles of water being wheeled in and out.” 

Using local resources and suppliers is incredibly important as well. Not only do you support the local economy, but also leave a significantly smaller carbon footprint. Additionally, there’s the education aspect of sustainability. As designers, Kristina emphasises the importance of constantly educating oneself, because with knowledge comes power and the opportunity to do better.

“We invite local suppliers as much as possible to create projects. I also have a mandate over the next three years – I would like every single person in my office to be LEED accredited. We’ve already started this initiative and it’s also part of the team’s KPIs, and we’re really going to be pushing forward with this for the next two years. That’s my goal! 

“To give you an example, there’s a project we worked on with a major hotel group, and I remember the client requesting a totally new design. I went to the room and thought that the furniture was beautiful and they had everything they needed. Sure it was 10 to 12 years old, but I just didn’t think it was ready to be thrown out. In the end, the asset managers of that project really loved us because we maintained 80 percent of the furniture and only changed a few things to achieve their goal. I remember we even came up with an idea of converting the fax machine cabinet into a mini bar cabinet. And it looked fantastic! Combining something old with something new is always a challenge. Refurbishment projects aren’t as easy as starting from scratch. I even contacted some of my clients in Africa and said, ‘Look, I have a project and we’re about to discard some of this stuff. Would you consider using it in your project?’ And they did. I think we need to think in this sort of manner – long term and sustainable, while still maintaining a great aesthetic. 

Water and Design

A majority of the people you speak with about sustainability aren’t aware that only three percent of the world’s water is consumable. This means the general populace isn’t proactive about water conservation. This is where companies like GROHE come in, introducing products that make it easier to consume water in a far more sustainable way, and with minimum effort. 

“It’s really important that we are conscious about conserving water in everything we do, and in any projects we design and build. We’re always looking for products that meet some of these criteria. That’s why we partner with companies like GROHE, because they make our lives easier, both as designers and as consumers. Products like the infrared taps and faucets that control the water flow, are really amazing. And we need to be doing more, whether it’s from flushing and saving water to low flow showers and faucets. Around 60 to 68 percent of water is consumed in the bathroom. So if we can actually change that, then the next decade would be amazing, where everyone’s a little bit more conscious. This is everybody’s responsibility. We have to always ask, how do we save more water? Take a look at the GROHE Sensia Arena, a really impressive product worth considering as well. ​​It saves on space by combining a toilet and a bidet. This is something that we should be trying to incorporate in every one of our projects.”

It is true that some of GROHE’s products elevate sustainable design to great heights offering incredible results, particularly in water conservation. 

“Sustainable products don’t have to be expensive. We have to look at it from a long term point of view. Using more products that aid sustainable design is something that we should all be conscious about in our projects. Like the GROHE Blue and Red watersystems – I love the fact that I can just go to the kitchen sink, press a few buttons and I can have sparkling, hot, or cold water. We can do away with so much plastic and waste, and it goes such a long way when you have an office of 50 people. Just to be able to go to the kitchen, tap to make your cup of coffee or cup of tea is amazing – saves on plastic bottles, storage of those bottles, and someone coming in and out every day to refill plus the logistics involved in the transport! It makes such a huge impact in so many ways…”


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