Varaschin is the European benchmark for qualified outdoor furniture. The brand aims to inspire people to live in an outdoor environment that is as close to nature as possible. We are proud to welcome them on board Love That Design!
Varaschin has been manufacturing outdoor furniture and accessories since 1969. Their expertise is based on a deep knowledge of craftsmanship. Varaschin products stand out in their ability to perfectly combine form and function while maintaining comfort at the center of the design, as well as for the special attention to detail from concept to construction.
The brand’s mission is to make it easier for people to live well in an outdoor environment. A lifestyle that makes it possible to be relaxed, peaceful and achieve an optimal psychological and physical well-being.
About Varaschin
“Outdoor Therapy is our core business. Having spent more than five decades making and designing outdoor furniture means we are very aware of our skills in this specific area. They are the fruit of careful, constant engagement with the way the interior market is evolving ”
– Verena Varaschin, Marketing & Communication Manager
Why choose Varaschin?
“Outdoor Therapy is our core business,” says Verena Varaschin, Marketing & Communication Manager. “Having spent more than five decades making and designing outdoor furniture means we are very aware of our skills in this specific area. They are the fruit of careful, constant engagement with the way the interior market is evolving.”
To Varaschin, Outdoor Therapy also refers to a relaxing lifestyle in contact with nature, preferably 365 days a year. An authentic immersion in wellbeing, in rediscovering a sense of harmony with both ourselves and our surroundings. It is a philosophy that combines poetry and practicality, but is also an ambassador for superior quality with a strictly controlled supply chain.
This primarily design led company mixes design, elegance and comfort with a style that is evergreen. This coupled with the three distinct levels of pricing allows them to cater to an array of different customers. Plus the use of a range of colours and broad selection of fabrics completes their offering.
Growth plans for the region (Middle East and Africa)
“We have been focusing on the GCC for the past five years. Our regional office in Bahrain has been set up to cater to all requests for the GCC market with a special focus on hospitality projects. Over the past two years, we have also been attentive to the African market, delivering various projects in the residential field in Algeria, Morocco, Angola and South Africa.”
In the near future…
The brand is gearing towards presenting their new collections at the Salone del Mobile in Milan this September. One of their products to look out for is the EMMA CROSS, which is a sure winner in their books. For 2022, the brand hopes to get back on track with all the events that have been put on hold and more.
