The flagship brand of the prominent Turkish Industrial Group Eczacıbaşı, VitrA is a leading manufacturer of high quality sanitaryware and bathroom accessories in over 75 countries across the world. The brand also produces innovative bathroom products which combine modern technology with world-class designs to meet the style, standards, and demands of the 21st Century.
About VitrA
A bit about the brand
Founded during World War II in 1942, the Eczacıbaşı Group started up as a ceramic workshop led by Dr. Nejat F. Eczacıbaşı, in Kartal, Istanbul. At its conception, the workshop only produced tableware and ornaments with eight working employees assisting the business. However, after the war ended, the brand grew rapidly in parallel with Turkey’s economic growth and urbanization. The consumers’ demand for bathroom products such as wash basins and toilets also increased, thus pushing the brand to open a bigger production facility in 1958, and in 1966 the brand eventually took its current name, VitrA.
Today, with a capacity to develop and manufacture all the products that may be needed in a bathroom, VitrA secures its position in the industry by giving priority to research and development, and working with leading international designers.
With its worldwide reach, the brand produces over 6 million pieces of sanitaryware each year, distributed to over 75 countries around the world.
About the brand’s secret sauce…
Superior quality and reliable versatility are hallmarks of the VitrA brand firmly rooted in a long tradition of innovation. Coupled with a resolve to meet the challenges of urban living through constant multi-disciplinary investigations into needs, desires and choices, they serve as a fountainhead of ideas to release the true potential of bathroom design in modern urban architecture.
Applying design intelligence to the total bathroom concept, VitrA creates inspiring bathrooms in a wide range of choices, complete to the smallest detail. The brand also develops innovative products for unique bathroom experience and an extensive range of tiles for a world where needs and tastes are growing ever closer, and ever more singular at the same time, with an unshakable commitment to sustainability.
These are some of the main reasons for VitrA’s rising success as an exciting brand across the world. Intending to be a universal fountainhead of inspiration for the most demanding professionals: Architects, Designers, Hotel Operators and end users. VitrA addresses fundamental human needs as it blends extraordinary design concepts with cutting-edge technology to enhance contemporary urban living.
VitrA Dubai Showroom
VitrA Dubai flagship showroom in the Middle East region, is launched in 2021 where the design and architectural community is hosted. In the showroom, designer ranges are shared, collaboration with world-renowned designers including Ross Lovegrove, Claudio Bellini, Arik Levy and Terri Pecora is created.
We are excited to be part of Love That Design. For over 60 years, VitrA has invested in design and innovation that enables architects to create great interiors. We are one of the few companies in the world that can design, develop and manufacture all of the products used in the bathroom.
– Simon Shaya, Regional Director Middle East & Africa
Any news, events, and launches that readers can look forward to?
Index Design Awards Partnership
The INDEX Design Awards celebrates innovative interior projects, the agencies and the people behind them. Open to interior design, architecture and fit-out firms and exceptional out-of-the-box leaders within the design community.
The INDEX Design Awards 2021 took place on 31st August, at the Ritz Carlton DIFC, Dubai with the platinum sponsorship of VitrA. The dates for the 2022 edition will be announced soon and VitrA will be sponsoring the event again.
RIBA Talks
VitrA partnered with the Royal Institute of British Architects (RIBA) to launch the RIBA + VitrA Talks in Autumn 2018. This flagship programme is aimed at showcasing the best in contemporary established and emerging voices in architecture, both in the UK and internationally with talks occurring in London, Istanbul and regional cities in the UK.
This partnership with RIBA reflects VitrA’s long-established commitment to add cultural value to society through the global exchange of architectural discourse.
Hospitality Leadership & Design Conference
VitrA will be one of the event sponsors of the 3rd Hospitality Leadership & Design Conference. The conference will once again gather the industry’s foremost leaders and creatives to discuss the wealth of activity and opportunity within the hospitality sector on December 8th, 2021.
Conference will see top-level executives, hoteliers, restaurateurs, designers, market analysts and premium suppliers.
