Magnetic Primer

A breakthrough magnetic solution, IdeaPaint™ Magnetic Primer delivers up to 2x the magnetic strength of other liquid solutions on the market. It pairs with our White and Clear Dry Erase Paints to turn any wall into a magnetic, erasable idea platform—or, can be simply top coated with latex paint for a magnetic-only surface.

Perfect for commercial or home application. Use with neodymium (aka rare earth) magnets for best performance.

Low VOC
Easy roller application
Smooth texture – no sanding required
Light gray color for easy top coat coverage
Available in 50 and 100 sq. ft. sizes

For best results, IdeaPaint magnetic primer and the PULL system should be used with rare earth magnets, such IdeaPaint brand magnets and other neodymium magnets.

Prior to top coating with dry erase paint or latex paint, apply one coat of traditional primer.