Our mission at Ideal Standard is to shape the future of modern living, together with urban designers, architects, interior decorators, constructing companies and our partners in trade and research. We see ourselves as partners in the process of creation. Our vision is to make life better for our customers.

Society is constantly evolving thereby redefining the meaning of Modern Living. We aim to create a seamless synergy of functional perfection and aesthetic beauty.

Our latest contribution to the culture of design is Atelier Collections. Aimed at fostering the process of creation, every collection from this laboratory of ideas brings together innovation and beauty to enable the realisation of timeless projects. All collections are embedded in a universe that creates a unique project. A new era of design, deeply rooted in our rich heritage, continuing our contribution to the Eternal Value of Design.