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OKA Direct Ltd


OKA Direct Ltd
166 Purchas Road, Didcot, Oxfordshire - OX11 7BF
United Kingdom

OKA is a leading British interiors brand, creating furniture and homeware that make time spent with friends and family more memorable. Simply put, it’s a love affair with living well.

OKA has become a destination for interiors enthusiasts, inspiring people season after season to confidently create a home that reflects their personality – a space where nothing is too precious or perfect to be enjoyed.

Headquartered in Chelsea, London, the company was founded in 1999 by Sue Jones, Annabel Astor and Lucinda Waterhouse. It was acquired by independent investment group Investindustrial in 2019. Today, Annabel holds the position of Chairwoman of OKA, while Sue is Creative Director.

OKA is an omni-channel direct-to-consumer business, operating oka.com as well as 13 stores across the UK. This is complemented by an inspiration-packed magazine, a UK-based interior design service, a made-to-order service and a dedicated trade channel.