Poltrona Frau Group ME opens a new store to host the design brands Cappellini, Cassina and Poltrona Frau. Located on Jumeirah Road, a new contemporary architecture showroom hosts the best of Italian design. Thanks to this unique project, Poltrona Frau Group ME confirms its esteemed position in the UAE where it has been both influential and inspirational, particularly recognising the tremendous potential of this dynamic and quality driven market.
The two-storey building, characterised by precious materials such as stone and metal which reflect the shades of the local landscape, brings together Cappellini’s avant-garde products, Cassina’s contemporary and quality design and Poltrona Frau’s excellent craftsmanship. Large windows facing onto the main road create natural light to illuminate the interiors.
This timeless project, curated by Giulio Cappellini, emphasizes the quality of this must-see design destination which aims to make an impact on the local and regional A&D community and residential clients. Giulio Cappellini will be present for the store’s grand opening together with Cassina’s Art Director Patricia Urquiola and Roberto Palomba for Poltrona Frau.