Peroni Nastro Azzurro’s The Italian Way Product Design Award invited the region’s most creative minds to submit a design that embodies the spirit of conviviality and explores a range of products from modular pieces to imaginative everyday tools. Entrants to the competition were asked to design an object of any scale, inspired by traditional crafts and Italian style, that blended with Arab culture and would also work for the outdoors.
While creativity made up a major part of the judging criteria for shortlisting, implementation of elements such as innovation, use of unique materials and technology and functionality, also weighed in.
The five shortlisted designs from The Italian Way Product Design Award 2018 will be on display at Molecule, d3, Dubai from 4th to 17th November. And the winner will be announced at the invitation only awards party taking place at the same venue on the evening of the 14th.