The Italian Way Design Award Competition 2018

27 Aug , 2018  

Peroni Nastro Azzurro’s The Italian Way Product Design Award invites the region’s most creative minds to submit a design that embodies the spirit of conviviality and explores a range of products from modular pieces to imaginative everyday tools. Entrants to the competition are tasked to design an object of any scale, inspired by traditional crafts and Italian style, that blends with Arab culture and would work for the outdoors.

While creativity will make up a major part of the judging criteria for short-listing the objects, implementation of elements such as innovation, use of unique materials and technology, functionality, etc. will also weigh in to help contestants win the final prize.

The designs will be judged by an international panel of industry experts, including Roberto Palomba from Palomba Serafini Associati, Giulia Fiumi from Peroni Nastro Azzurro, Andrea Sensoli from SUPERFUTUREDESIGN*, Matteo Bernocchi from H&H Investment Group, Alessandra Misuri, Professor Interior Design at the University of Abu Dhabi, Fadi Sarieddine from Fadi Sarieddine Studio, and Maja Kozel from Maja Kozel Design.

The last date for submitting the entries is October 3, 2018. The judges will announce the top five finalists on October 9, 2018.

The five shortlisted designs from The Italian Way Product Design Award 2018 will be on display at Molecule, d3, Dubai from 4th to 17th November. The winner will be announced at the invitation-only awards party taking place at the same venue on the evening of the 14th. Together with internationally renowned figures and creative designers from the region, we celebrate their talents and understanding of Italian and Arabic Design, culture, and tradition.

Submissions must include the following documents, in digital format:

  • A concept presentation of your design in a PDF file (maximum limit: 10 MB)
  • The presentation must be complete with sketches and images that support your design
  • Specifications as to the materials you intend to use, size and dimensions of the product
  • CGI in 3D is preferred
  • Designer biography
  • A high-resolution portrait picture of the designer, complete with photo credits

Entry to the competition is free of charge and submissions are to be sent to [email protected]

Terms and Conditions: Alias will collaborate with the winner of the prize to develop and produce a prototype of the actual product. Intellectual Property Rights of the project sent for submission belong to the participant designer. This is inclusive of pre-selection, shortlisting, production and post-production. Alias will possess rights to the final prototype only. Both parties can regulate the matter through individual agreements if the possibility for further use arises. Peroni Nastro Azzurro #TheItalianWay and partners reserve the right to advertise the winning project in any future stages of development.


14th November 2018 - 6:00PM to 10:00PM


Molecule, Dubai Design District


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