You have your business idea and now you need to create your brand?, … you have an existing brand identity that needs moving forward? Or simply that you’d like to learn about the process of setting up a brand. This Workshop aims to really help you pin down your Brand Basis, from your Business idea, target market and price point to focus how you will communicate and represent yourself to your market, from your approach leading up to your graphic brand identity.
This workshop will provide insight into the steps and know-how to create your own individual or small company brand. This workshop is lecture based but will also be about participant engagement with your own brand origination and development.
Premise: Come to the Workshop with your product or product collection you wish to create a brand for with a researched idea of your appropriate market or use an example
Topics
- Business basis, core objective
- Target Market & Market Positioning
- Branding (the value of)
- Selling platforms/selling opportunities
- PR products & sales products
- Creating client awareness
Certificates
For all those attending, an official ‘Certifcate of Attendance’ will be issued on receipt of an email address from the attendee.
