This workshop will provide you with an introduction and part creative practice to give you the insights to design, or develop your own brand identity, focusing on your logo design.
Come to the Workshop with the basis for your brand clear, that is to say what you will or do sell? and to who? at what market position, and what your unique ‘product’ proposition is? Alternatively, you may also wish to attend merely to learn about the process and creatively indulge a little.
The Workshop will take you through the steps of the process, offering insight and tips and provide class and instructor feedback on your presentation, in Week 2.
- Brand Identity Introduction (key factors, considerations and understanding)
- Brand values
- Brand Emotive Drivers
- Creative Interpretation from Brand Basis to logo design
For all those attending, an official ‘Certifcate of Attendance’ will be issued on receipt of an email address from the attendee.