Ideal Standard Opens its New Design & Specification Centre in Dubai
The new vast facility offers unique experiences for interior designers, architects, and homeowners to design their dream bathrooms
Ideal Standard, the one-stop destination for bathroom solutions and products has recently inaugurated its new Design & Specification Centre in the City Walk area, facing the iconic Burj Khalifa in Dubai.
The centre, which spreads over 700 square meters, offers a unique experience both from the inside and the outside for its varied visitors, where the windows attract and inspire to explore the design-driven centre.
World-renowned Italian designer Roberto Palomba, founder of Palomba Serafini Associati Studio and Ideal Standard’s Chief Design Officer, designed the centre as a one-stop destination for all bathroom solutions, with inspiration concepts showcasing Ideal Standard’s latest product launches and innovations.
“We are extremely thrilled to open our new Design & Specification Centre in Dubai to be in line with our leadership’s progressive vision that looks forward to be the ideal choice for people all over the world. As a unique space, the new centre showcases our latest product designs and innovations, provides inspiration, and is a perfect platform for training”
– Frederick Trzcinski, VP-Marketing and Innovation at Ideal Standard MENA said
“The new facility will be supported with an experienced team to offer practical advice and consultancies in the planning and designing of bathrooms and washrooms for any project from luxury hotels to offices and residential properties.”, Trzcinski added.
The new centre is aligned with Ideal Standard Singular™, a new approach to specification bringing together the company’s deep product knowledge, sector expertise and design services to enable customers to easily choose from thousands of products to create the right solution for their space.
About Ideal Standard Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.