Ideal Standard’s Joy and Conca Win Prestigious Design Awards
May, 2021
Ideal Standard has proudly announced that Joy and Conca, two products from its Atelier Collections, have been recognised by the internationally renowned iF DESIGN AWARDS and Red Dot Design Awards.
The Atelier Collections are the result of Ideal Standard’s exclusive partnership with renowned Italian design studio Palomba Serafini Associati and represent the brand’s commitment to shaping the future of modern living through design. Co-founder of PS+A Roberto Palomba, who has been re-appointed as chief design officer of Ideal Standard, took inspiration from the manufacturer’s rich heritage when developing the collections, including the Joy tap fitting and Conca ceramic basin, aiming to bring together innovation and beauty for a timeless result.
Aesthetically, Joy draws from botanical grafts, with a single cast design ensuring a clean and modern piece that is easy to clean and available in four striking finishes: chrome, silver storm, brushed gold and magnetic grey. The sheer simplicity of Joy makes it extremely versatile, complementing both square and round ceramics and suiting a variety of bathroom styles. A sustainable option, it also reduces water consumption to 5L/min, while Ideal Standard’s pioneering FirmaFlow ceramic disc cartridge enables the finest temperature adjustments for a more comfortable user experience.
The Conca Ceramics range is part of the wider Conca collection, which includes brassware, furniture and bathtubs.
Organic curves and sensual details are central to Conca, with advanced technologies enabling not only new levels of purity in design due to the basin’s thin lines, but also an optimised and environmental conscious use of raw materials. Despite being designed for contemporary living, Conca is also rooted in Ideal Standard’s rich design history, having taken inspiration from the brand’s classic collection of the same name, designed by Paolo Tilche in 1972.
It was the two products’ unique and innovative design approaches that saw the independent panel of judges at the iF DESIGN AWARD and the Red Dot Award bestow them with the sought-after accolades.
Roberto Palomba, Co-Founder of PS+A and Chief Design Officer at Ideal Standard, said: “We are delighted to have won these two very important awards, which recognise the hard work and dedication that has gone into cementing Ideal Standard’s position as a leader in design. These awards encourage us to continue along this path.”
About Ideal Standard
Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.
Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.
Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.
About the iF DESIGN AWARD
For 67 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concept, User Experience (UX) and User Interface (UI). All awarded entries are featured on the iF WORLD DESIGN GUIDE and in the iF design app.
About the Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.
Contact
Ideal Standard Gulf FZCO
Souad Jallad
Communications Specialist – Middle East & Gulf
[email protected]
T: +971 (0)4 804 2400