The new sound of MINI ELECTRIC presented at Caimi Open Lab

“The iconic sound of silence” is a journey organized by MINI to celebrate the world of sound and to approach the world of sustainable mobility from a different point of view. This initiative took place at our headquarters, which offered some journalists the opportunity to experience highly technological sensory experiences, thanks to the Caimi Open Lab, a complex of laboratories dedicated to acoustic research.

In this context, sound is a key element, as well as for electric mobility. This tour into the sound of the MINI Cooper SE was led by Renzo Vitale, BMW Group Sound Designer and music artist specialized in acoustic engineering.

Installation of MINI ELECTRIC at Caimi Brevetti for the project “The iconic sound of silence”,
together with sound-absorbing panels Flap Totem and Botanica Totem
Inside the semi-anechoic chamber in the Caimi Open Lab.
On the left Giorgio Caimi, while on the right Renzo Vitale, Sound Designer of the BMW Group and sound developer for the new MINI ELECTRIC.