Pedrali for ADI Design Museum
Dome chairs by Odo Fioravanti furnish the gallery of the brand-new museum
Pedrali contributes to the staging of ADI Design Museum in Milan by providing Dome chairs, designed by Odo Fioravanti, for events, initiatives and presentations that will take place in its spaces.
ADI Design Museum, whose inauguration is set for the first bimester of 2021, will permanently host the Compassod’Oro Collection: products and projects that, over the years since 1954, have been awarded with the prestigious prize. Among these there is also Frida, the Pedrali chair designed by Odo Fioravanti known for winning the award in 2011.
The design of the setting of the new museum, curated by Ico Migliore and Mara Servetto (Migliore + Servetto Architects) and Italo Lupi, starts from the idea of a “story-telling museum”, a box open to contamination, talking not only about design in a narrow sense but about whatever gravitates around it. The permanent collection of Compasso d’Oro products will always be accompanied by temporary exhibitions as well as deepening and crosscutting initiatives.
Located in Piazza Compasso d’Oro, entrance in via Ceresio 7, in a former industrial area boasting a considerable level of architectural and urban impact, the museum was born with the idea of renovating without upsetting, thanks to the renovation plan by Giancarlo Perotta and Massimo Bodini. A structure featuring a total area of 5135 square meters, 2400 intended for exhibition, 600 for services (restaurant, coffee shop, bookshop) and 2000 for warehouse and ADI offices.
ADI Design Museum takes shape as a new reference point for the design community, able to catch the interest of a transgenerational and international public. A dynamic ever-changing museum bound to tell the history of Italian design and its industrial, economic, cultural and social implications.
Dome chair, with its silhouette, brings back to mind the glorious tradition of the bistrot chairs with generous shapes recalling the domes of the monuments adorning a lot of cities all around the world. Made of injection-moulded polypropylene, Dome is resistant, lightweight, stackable and easy to clean and maintain.
Pedrali
Beauty, tradition and innovation
Pedrali is an Italian company producing modern furniture for contract and residential sectors. The collection results from meticulous research aimed at creating functional and versatile industrial design products in metal, plastic materials, wood and upholstery, which are often combined. Seating, tables, furnishings and lamps are all exclusively manufactured in Italy, combining tradition and innovation, engineering excellence coupled with creative brilliance.
The “100% Made in Italy” philosophy takes shape through internal production at the Mornico al Serio (Bergamo) headquarters, with its automated warehouse designed by architect Cino Zucchi, and at the Manzano (Udine) works. High quality and respect for the environment represent Pedrali’s long-established practice, as can be seen by the brand’s use of water-based paints made principally from plant-derived resins for wood products, and by the certifications ISO 9001 for quality management, ISO 14001 for sustainable environmental management, FSC® C114358 for the use of timber from certified forests, and Greenguard for low emissions of toxic substances. Experimentation with production technologies, use of diversified materials and collaboration with numerous designers have resulted in Pedrali winning important awards, such as the Compasso d’Oro ADI for its Frida chair. Pedrali is a member of ADI, Associazione per il Disegno Industriale (Association for Industrial Design).
Pedrali Spa – Press Office
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