COLOR OPINIONS – Color and Trend Designer Interview
The color designers Livia Baum and Jutta Werner deal with the creation of collections as well as color and design concepts for companies in the fields of interior, product, color, material and pattern. Together with OBJECT CARPET, the new Trend Collection COLOR OPINIONS was created in an intensive trend scouting and monitoring process. In our conversation we got exciting insights into the daily work of the two managing directors of the color and trend agency zukunfStil and the cooperation with OBJECT CARPET.
You are professional color designers – what does a typical day at work look like for you?
We usually start by collecting inspiration in the form of images from a range of blogs and other media. This has become part of our daily routine and forms an important basis for how we monitor trends.
Trade fairs and art exhibitions are also important sources of inspiration, which we use in our work. As color designers, color is obviously always at the heart of our work. It accompanies us through the process of developing color and design concepts, all the way to the creation of trend collections and spheres. The beauty of color design lies in the variety of tasks and our exploration of other sectors.
Where do you find inspiration? How do you determine what tomorrow‘s trends will be?
By continuously observing changes in design and developments in society, as well as regular trend panels held by experts from a range of design disciplines, we have collected a wide range of sources of inspiration and trend results over the past few years – we take these into account and link them in our development process. At the same time, we have worked with the IIT at Hildesheim HAWK (University of Applied Sciences and Arts) to perform studies on living spaces and architecture from 1950 to the present day. These help us to see the relationship between society and design. From this information, we can draw conclusions as to what something will look like or what might become a trend.
We can only interpret the present by looking at the past, in order to then project this knowledge onto the future. Trend scouting takes a trained eye and plenty of experience.
The color and trend agency zukunftStil deals with the creation of color and design concepts for companies in the fields of interior, fashion, product, material and pattern. The main focus is on the topics of trend and color, which are systematically linked.