Albatar’s key intention was to showcase their high quality leather goods within a fittingly elegant flagship store in Abu Dhabi and engage with the sophisticated male customer.
The Brand Creative team developed a meticulous strategy to become fully aligned with the retailer, consolidating the objectives of the brief to initiate the design process by positioning the store as a premium sandal retailer with a passion for style and integrity. As such, it was essential to create a luxurious interior that communicated a high quality yet accommodating feel that worked in harmony with the merchandise.
The ‘Timeless Contemporary’ theme evolved to appeal to an international demographic whilst preserving the traditional roots of the brand. The design direction was inspired by the sophisticated Emirati man, proud of his roots and culture, taking its cues from dune formation, falcon wings and geometric patterning. Such features are infused throughout the concept, alluding to the origins of the label whilst the modern finishes elevate the theme to appeal to a cosmopolitan, masculine customer.
Stepping into the Albatar store, one becomes immersed with the elegant Arabian influences that permeate the space with an impressive level of detail. Rich textures mimic the exotic materials used in the sandals, highlighting the luxury products which are made in Italy from ostrich, crocodile and snakeskin. Lustrous metallic finishes further contribute to the opulent setting, whilst timeless patterns embellish the store & offset the high-end sandals to perfection. Each season a local artist is showcased in the store, displaying locally themed artwork to bring vitality to the space and emphasise the decorative aesthetic.