All Star Orthodontist Office, Virginia

2100 Roux Street, Richmond, 23230, Virginia, United States

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About the project

Entering All Star dental clinic designed by Campfire & Co. , the welcoming lobby feels more like a cozy cafe than a clinic. It is relatable and calming, and supports guests enjoying a coffee or sending a few emails. For younger patients, an experiential and playful custom millwork wall features built-in circle and arched seating nooks for reading or playing. The cabinetry wall prominently features branded merchandise, a favorite perk of patients and also doubles as built-in storage maximizing the space. The reception desk features finishes that evoke a hospitality feel, with hex tiling, wall graphics, and geometric patterns inspired by the All Star’s active aesthetic.

Further into the space, a coaching inspired clipboard wall celebrates promotions and patient smiles. Bold window graphics with branded language greet patients as they enter a calming and refined consultation room. Glass storefront creates an approachable and transparent consultation room. Light and airy furniture, treatment chair, and TV provide space for a full patient exam and the opportunity to explain treatment plans in a comforting, easy to understand manner. Bold geometric flooring, graphic wood artwork, and patterned wallpaper further drive home connections to All Star’s energizing brand.

The Fit out for this project is done by JH Heisler & Tim Ratliff.

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2,800 sq-ft.


United States



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