About the project
Amazon Blink Fashion Studio in Vipul Agora, Gurgaon was designed to boost creativity and interactions between all generations of fashion designers with open spaces and collaborative areas. The aesthetics are a subtle blend of modern design and revisited Indian traditions. Ultraconfidentiel’s design was tasked not only tell a story and depict a sense fashion but also the essence of India. For instance, the phone booths show the cultural diversity of India though fabrics specific to different regions. A modern version of traditional Mughal jaalis, and faded, red, micro-concrete flooring hark back to the historical architecture of the Indian subcontinent. The studio spans 44,000 square feet and has over 14 ‘on body’ bays, a merchandise co-ordination area complete with a production room, an editorial bay, a large office space and an operations area. The layout can also morphe into an area for large gathering and corporate meets.
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