About the project
Arabtec, one of the UAE’s largest construction firms, has its headquarters located in the IPIC Tower, Abu Dhabi. AAID were tasked with the design and delivery of their office relocation. AAID and the client wanted to show case Arabtec’s unique brand and identity through the careful material selection and detailing, as seen in the texture and tones of ‘raw ‘construction materials such as metals, concrete and timber, typically used in a different fashion.
Re-bar cladding detail and a concrete feature wall is a main feature in the reception area, which reinforces Arabtec’s image of tectonic construction. The refined proportions, contrast of materials and details also highlights Arabtec’s attention to the micro scale. The client’s standout branding colours have been chosen to integrate into the public areas and material palette, to show a contrast of textures/tones, and provide areas of saturated colour.
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