Retail Store/Shop

Asma Jewellery Store, Abu Dhabi

Galleria Mall, Abu Dhabi, United Arab Emirates

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About the project

With the inspiration for the design derivative of diamonds themselves, H2R used the raw, clean, and pure characteristics of the jewellery pieces to take visitors to the boutique store on an aesthetic discovery of earthy textures that are contrasted with the translucency and purity of the high-end display items. Design Infinity focuses on warm and dark tones to convey both a soft inviting presence as well as exclusive sophistication, acting as the perfect natural backdrop to let the products shine.

The conjunction of earthy tones and materials with elegance carves out a niche framed as ‘sophisticated brutalist’, while the play of materiality, arches and recessed backdrops embodies the rough encrustation of diamonds, with an ambiance evoked by the chiaroscuro lighting that exudes timelessness. A diamond sparkles better in the dark – was a notion pivotal in creating an immersive experience with the duality of dark and light.

One feature that sets the design of the space perfectly is the recessed shopfront, with a soft frosted gradient, deliberately designed to spark curiosity, whilst also sharpening the unique chamber-like interior. The distinctive mirage effect creates a dynamic interaction where both materials and light play on the façade.

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Project info




United Arab Emirates


Abu Dhabi

Completed On:

January, 2022

Interior Designers:

Fit-Out Contractors:

Lighting Suppliers:

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