About the project
Bellacure Beauty Lounge is a well-established brand in the UAE and is quickly expanding in the country, with a new salon that recently opened in Sheikha Fatima Park, Abu Dhabi. The new inclusive beauty space encapsulates a positive escape that is a sophisticated and feminine rendition of a retro beachside terrace space, drawing inspiration from cheerful colours, layered reflective finishes that capture the light and a biophilic approach that enhances each area considerably.
Wrapped in sweet sorbet colours and luxe velvet textures, the design’s palette of finishes is inspired by a 1970’s California vibe meets Portofino. The brief to Brand Creative was to embrace the brand’s current feminine identity within the new location’s space whilst introducing new ideas and materials to create moments of delight. A café within the salon space brings an unexpected retreat for women, offering the chance to indulge the sweet tooth and coffee aficionado.
With metropolitan style neon lights, soft-rounded edges, warm yellows and light pinks used to celebrate the highlights of the 70s, the space is carefully designed to be warm and welcoming without having to sacrifice the sense of tranquility you seek from a pampering experience.
Entering the beauty lounge is likened to that of a boutique hotel with mirrored displays of products and garments complemented by uplifting and adorning words showcased in neon lights. The moments of inspiration are dotted throughout the space as critical elements in conveying a positive, laid back environment. The curved reception counter greets you with biophilic drapes overhead, neighboring an iconic pink fringe ceiling feature above velvet-red and light blue diner-style seating in the cozy waiting area. By integrating warmer colour gradients originating from the landscape of the Amalfi coast, the beauty lounge is able to conjure up memories of summer vacations of years past.
With modernity in mind, abstract archways are formed over the staircase leading to the cafe with various shades of tinted glass, inspired by the regal archways and ancient staircases of Italy, a foreshadowing of the ultimate wellness and beauty experience that awaits upstairs. The focus on layered materials throughout the space brings an added value of depth to the overall design experience. This effect is also incorporated between the hair stations, maximizing the space without having to sacrifice the open flow of the area. Accompanied by luxurious treatment rooms designed with lightly toned walls and accentuated with gold flakes, bespoke lighting features and styling stations using layered tinted colored glass offers a fresh and youthful rendition to what one considers feminine elegance. To truly capture the nature of the feminine throughout the space, a bold harnessed ceiling feature, is tastefully showcased as a vision in pink, of which all components of the ceiling are painted in the brand’s focal color.
The distinctive café is accentuated with soft curves, biophilic drapes and retro inspired bar stools, designed to create a space for social interaction with aromatic coffee and treats whilst waiting in between treatments. Central to the space, the red-velvet theme is continued with lush couches and centerpieces adding to the invitation to stay and socialize. If socializing is not on the agenda, soft pink archways direct you towards the terrace for a quiet retreat. An outdoor space, designed to offer a transportive escape, is adorned with delicate roses likened to those on a Mediterranean terrace in the summer. Light pink canvased umbrellas are positioned to shelter you from the sun whilst you overlook the lush landscape of Sheikha Fatima Park.