Bin Sina Pharmacy, Mall of the Emirates - Dubai

Re-establishing itself as a modern pharmacy & credible derma-cosmetic provider, the “Nation’s Favourite Pharmacy” wanted to refresh its look and capture the interest of the female shopper. The brief for Brand Creative was to create the pharmacy of the future, one that was unique and would stand out on an international level.

Brand Creative’s concept alludes to the clean, minimal feel of a pharmacy environment, whilst custom sculptural elements bring a contemporary feel. A ‘stair’ feature references the twist of a double helix whilst alluding to the curving vertebra of the spine. The sculptural tree near the entrance acts as an intriguing focal point whilst also separating the space and masking an immovable column. A bubble wall pumped with effervescent water the upscale skincare ranges, providing both a natural and futuristic effect. Warm temperature adjustable led lighting is used throughout, specifically positioned to provide a soft, healthy glow to the textural white surfaces. The interior by Brand Creative was not only a visual success but also served to dramatically increase footfall and drive sales for the brand.