About the project
The in-house design team at Daniel Wellington collaborated with Blueprint Emirates Interiors contracting to open their first flagship store in the Gulf region. Through carefully selected classic and minimal elements with interesting details and contrasts between glossy, tactile and matt surfaces, the glazed facade connects the boundary between the interior and exterior, creating a spacious store with plants and display stands.
The layout is created for optimal customer experience, focusing on zones of product accessibility, inspiration and openness. The Scandinavian design is aligned with the brand’s core values like affordable luxury and timeless style. This was done with exclusive materials in the build outs and fixtures as Terrazzo, bronze mirror, glass and brass that tie perfectly into the brand’s aesthetics. Greenery is an important element in the final concept and is included in different ways throughout the space which adds an atmosphere of lifestyle that is
significant for Daniel Wellington.
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