Engine, a metaphor for the human body’s ability to work as efficiently as a machine, was the name created to convey movement and dynamism for Dubai’s first stand alone Health & Fitness facility.
Built over 3 floors and housed in the clients own 30,000 sq. ft building on Beach Road, Jumeirah, the building had been originally built to facilitate a large sports retail outlet, the client being the biggest ME sports retailer representing some of the biggest brands such as Nike, Timberland & Colombo to name a few.
Carefully stripping back the existing architectural elements to expose the working mechanics of the building, NORR were able to utilize existing structural & mechanical elements to compliment the branch language.
A restrained palette of colour and texture included oxidized large format floor tiling, white opal glass wall paneling, grey tinted mirror cladding and white acoustic boarding contrasts strongly with the vibrant colouring of the applied brand, laser cut application, illustrating sporting statistics.