About the project
Antonio Citterio Patricia Viel designs the first Italian Flexform flagship store. Located in the heart of Milan, the showroom is envisioned as a flexible, reconfigurable display space for an all-encompassing experience of Flexform furniture and style.
Inaugurated during the 60th edition of the international Salone del Mobile, the showroom occupies a surface area of 800 square meters over two floors ‒ 650 m2 on the ground floor and 150 m2 of loft space. Tailored to be a calm, welcoming space with large reflective windows that extend the showroom out into the urban landscape, the store encourages visitors to enjoy a journey among the various Flexform collections.
The store design blends timeless materials, like large slabs of Vicenza stone sourced from the Laboratorio Morseletto quarries, and wall finishes masterfully executed by artisan Matteo Brioni, with the contemporary technical design of the false ceilings in painted stretched steel sheet and ‘tunable white’ LED lights, adjustable based on time of day or needs.