Retail Store/Shop

Giorio Casa Store, Xuzhou

Xuzhou, Jiangsu, China

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About the project

The owner of Qumei Wanwu commissioned Wang Zhongli, the lead designer of CATANIAN, to design for its exhibition space, in the hope of driving traffic with the introduction of the Italian brand GIORIO CASA.

Taking a glance at the Roman Empire, you may see pedestrians, carriages and horses passing through the Palatine Gate, and the rovers, assembly, statues, churches and parliament centers all gathering in the central square —the centripetal layout still has its power till this day. The space featured an atrium or square surrounded by several other buildings, which were interacting with each other, and integrated the functions of presentation, meditation, interaction and business activities in a vivid and charming manner—which inspired the initial design concepts of Wang Zhongli.

Owing to the designer’s decision on the starting and ending point, the angle and design of the spiral staircase, as well as the way people move in the space, visitors can either take a tour according to the map or wander randomly. They can return to the atrium at any time as it serves as both the starting point and the ending point of the tour, and can be accessible from all directions just as a transportation hub.

Based on the Chinese culture and the traditional Italian architectural styles, Wang Zhongli and his team built the atrium with bricks in an indoor space, presenting openness and inclusiveness at the same time. In doing so, the space accomplishes its business purpose by naturally evoking people’s desire for consumption in a smart way. As scenes presented behind the arches vary, people picture different stories in their minds, which testifies to the power of the space.

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Project info




12,916 sq-ft.



Completed On:

December, 2021

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