GPD Agency Office, Poznan

In 2019 GPD, one of the largest advertising agencies in Poland has chosen BIDERMANN+WIDE to create a headquarters design. Designing for the advertising industry is a task they undertook with great enthusiasm.

The challenge: to create a space that is a platform for the exchange of ideas and collaboration between many creative people. The biggest challenge was to plan workplaces for nearly 180 people in the 1361m² space along with a number of additional functions such as: a large conference room, meeting rooms, hot desk space, cinema, kitchen, art gallery.

In planning the function, the building was “cut” into two halves in which two independent open spaces were designed. Each of them allows flexible division through mobile multifunctional furniture/partitions. The central axis is the entrance lobby, cinema and creative zone, places for meetings and exchange of ideas.

The key was to plan the floor plan in such a way as to create comfortable workplaces while at the same time leaving open communication around the entire company, facilitating “accidental collisions” between employees. As a company, they strive to ensure that every project they run is the result of the most sustainable and responsible process possible. The project for GPD was unique for them, as it was the first time they decided to collect and analyse all the environmentally friendly solutions they had applied to the interiors upon completion. The first important decision was to preserve the original wooden floor located in the building and restore its shine, instead of proposing a new floor covering.

Using the WELL building certification system as a set of good practices, they decided to provide fresh drinking tap water to staff in appropriate places. In the spirit of biophilic design, they designed numerous pots for live plants to purify the air and reduce stress for users of the space.