Grupo Editorial Record Office, Rio de Janeiro

Editora Record is one of the oldest and most famous publishers in Brazil. Studio Dlux’s history with the Group began in late 2019, before the pandemic. The client’s main demand involved the challenge of renovating one of the building floors where they are based – in São Cristóvão, Rio de Janeiro. Over time, Studio Dlux noticed some other demands and the project became a more strategic proposal to reformulate the division of workspaces in some sectors of the company (editorial and marketing). In these changes, the project that once was designed just to modernize the space ended up changing the Group’s thinking in relation to workspaces and promoted a behavioral change even in the company’s day-to-day activities. In addition, the proposal has expanded and now takes two floors.

The project would renovate and restructure the 3rd floor for the editorial and the 4th floor for marketing, which had different characteristics, in terms of colors and use. The third floor, with shades of blue, used by the editorial team, had a major change in the relationship between employees and workplace. Before, publishers were spatially separated by different groups of books. Now, workstations are spread across the middle of the room, enabling better collaboration between everyone – which contributed to the symmetry that Grupo Record sought so that all editors could see each other and have the privacy for some more strategic meetings.

On the fourth floor, another layout: more open, with meeting rooms needed for marketing activities and brighter colors, chosen by the entire team. The process of designing the project was done collaboratively with the two teams, making this work lighter and funnier and bringing the activity and new way of working that the team needed.