About the project
The interior uplift and rebrand of the Hamac flagship store explores the idea of “luxurious beach chic”. The interior delivers an elevated concept to the market as it explores non-conventional features of the typical beach store model. The inspiring design alludes to a scene of warm, glowing, copper tone beach-goers set against a cool and modern beach house. The theme is built from a global summer palette of exotic tones, patterns and textures.
The ceiling features a bold design inspired by sun-rays. Exquisite walnut wooden flooring adds a warm finish, complimenting the copper and white backdrops of the perimeter and ceiling.
The Hamac store, which is just a few steps away from the Persian Gulf, would not look out of place within any chic beach destination worldwide. Brand Creative’s design provides a luxurious yet relaxed atmosphere, a stylish boutique where a little sand walked in from the beach is completely acceptable.
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