About the project
As a true ode to creativity and color. This is Jaime Hayon’s latest venture for The Hyundai, the largest shopping center in Seoul, South Korea.
The designer has overseen the interior design of the two exclusive VIP Lounges, targeted to the brand’s youngest clients. Two eclectic and artistic spaces offering a unique experience that highlights art and culture in front of a very demanding audience.
Inside, organic and fluid shapes predominate, such as those of its Aleta chair, selected in brass base and upholstered in a vibrant yellow finish. A collection that stands out for its comfort and versatility, adding a relaxed and spontaneous vibe to any room.
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