About the project
The Ixora retail experience is a modern exploration of ancient civilizations through the eyes of nature and science. Designed by Brand Creative, the 2000 square foot boutique, located in Dubai Festival City, is inspired by the juxtaposition of natural materials and deconstructed architectural forms, plus agricultural methods from three historical periods – the Mesopotamian, Roman and Egyptian. From Mesopotamia, the concepts of agriculture and irrigation were explored. The epoxy flooring features a custom abstracted petal design, also inspired by the Ixora flower. The trial area includes recycled marble sinks from Altrock made of 87% recycled marble waste. To set the stage for in-store demonstrations, the carved feature wall behind the trial sinks emulates soil topography, each layer strategically designed to depict the multiple layers found in fertile soil.
The perimeter arches and main central dome were inspired by Roman architecture, and used throughout the space to bring continuity amongst the various feature areas. The brand is particularly inspired by this civilization as it was a pioneering era for cosmetics and skincare, formulating much of the historical referencing in the product formulations. Recycled cotton white fringe was suspended from the ceiling, cradling the colourful, hand-painted, central feature dome. Towards the back of the store, two groin vaults join to meet a modern arched rod system, creating a modern interpretation of these key historical construction methods. Crowning the back of the shop, the cash desk was designed to appear dramatically sculptural and decorative in nature, whilst cleverly disguising all the technology, cable systems and screens.
Products Featured
Project info
Client:
Industry:
Size:
Address:
Country:
Website:
Completed On:
Community
Interior Designers:
Fit-Out Contractors:
Project Managers:
Photographers: