Jiji Restaurant, London

Situated in the heart of London’s Islington, Jiji Restaurant is a new concept that is inspired by a fusion of two international cuisines; Asian and Middle-Eastern. The interior design by DesignLSM and Fit-Out by WFC Contractors, the space aims to reflect and harmonise the glorious clash of cultures that is Jiji’s Asian/Israeli fusion cuisine. The Asian influence can be seen in the sophisticated joinery of the repeat vertical elements to the gantry and the natural timbers, and the custom, 3-dimensional, stylized portraits introduce energy and personality into the space whilst also paying homage to Tel Aviv’s electric nightlife scene. The design intends to create an informal, highly sociable setting; incorporating theatrical elements to reflect the dynamism of the twinned cultures.

Careful design consideration was not only given to the restaurant space but also to the display of the branded merchandise that Jiji offers to seamlessly blend into its surroundings. With a real personal connection to the owners, their refreshing and unique personality was translated not only in the interiors but in the innovative food on the menu too.