dwp was appointed to refurbish the guest rooms and some public areas of the Jumeirah Emirates Towers Hotel in Dubai. A landmark hotel and one of the most prestigious in the Gulf, the challenge lay in creating a design that would maintain the loyalty of existing business customers, yet appeal to tourists and families.
dwp gave the deluxe rooms a contemporary edge, by splaying the bed at a 40° angle to the windows. This allowed the desk to be accommodated on a raised platform, behind the headboard, meaning guests could enjoy the breathtaking views from any point in the room. High-tech IT and entertainment facilities were conveniently integrated into the design, ensuring that all guests had the best amenities available for a comfortable stay. The Summit and Apex suites are also undergoing a stylish transformation.