Kaya Skin Clinic, Burjuman Centre, Dubai

After 10 years in the region, Kaya Skin Clinic ventured out on a re-branding exercise to create a brand with a fresh and current perspective. They then approached Bluehaus Group to design a “hypothetical” clinic with the new brand as the forefront of the design. Bluehaus Group first completed the hypothetical design for Kaya to use as the basis for refurbishment of all 19 of their clinics in the Middle East plus any new clinics.

Kaya Skin Clinic in BurJuman Shopping Mall is the first clinic to open its door with the new brand. By using a new clinic as their mock up/trial clinic instead of a refurbishment, the client could put the brand and design to the test to receive customer feedback and review sales numbers. The clinic houses five treatment rooms, two doctor’s offices, a staff break out area, a closure room, a filing room, and a male and female waiting area.

Kaya Skin Clinic has a strong focus on noninvasive skin care services (including facials, laser and Botox) for their customers and make up about 90% of their sales. Because of this, customers find themselves lying down in a horizontal position for long periods of time. One of the key innovation drives was ensuring that the ceiling design was subtly moody and non-distracting for their customers to be looking at while carrying out their treatments. The treatment and doctor rooms have a circular coloured slatted ceiling with concealed lighting and services to guarantee a seamless and exciting design. By overlapping three circular slatted ceilings over each other, the design smartly hides the AC, sprinklers, smoke detectors and emergency lighting, keeping the ceiling “clutter-free”. The LED lighting strips in the circular slatted ceilings are also colour changing to allow customers to interpret their mood lighting based on personal preferences.

The design inspiration behind the clinic is “infusing vitality”. The multiple facets and curves of the design represent the scientific aspect behind the many Kaya skin care experts who converge and blend the best dermatological expertise and innovation. At a conceptual level, the design also reinforces the personalized bespoke solutions that Kaya provides for each customer and subtly unlocks the vitality to ensure that they look and feel their best.

The colour scheme used brings a vibrancy, energy and radiance to the overall identity with its gradient of purples, violets and pinks on a backdrop of pure whites and anodized aluminium. The design also focuses on seamless integration of all required elements from the Health Authorities and integration of large scale equipment. From hand sanitizers to doctor’s certificates, to DHA certificates in the reception and doctors office to waste bins and laser equipment in treatment rooms; everything has been designed with a space for it and not as merely an afterthought.