About the project
Khaadi, Abu Dhabi is located at Yas Mall and is one of the six Khaadi stores realized by umdasch Store Makers Middle East. They have completed the exclusive shopfitting for the colourful and luxurious collection of kurtas, as well as the general contracting. The interior design concept was by Khaadi.
The client brief was to create an outstanding atmosphere. The main spotlight was on the products. The eye-catching and colourfully embroidered fabrics were presented against a fairly understated interior with wooden surfaces. The warm and neutral palette further helps to highlight the colourful collections.
Some of the highlights within the retail space are the mannequin showcasing on a wooden platform and the brick wall feature where dress materials have been lined up. The ceiling is another highlight with a wood and metallic combination that offers variation in tones and textures, adding to the elegant atmosphere of the space. The racks are also made of wood and metal to keep in line with the subdued palette.
Overall, the subtle lighting and the soft tones of the interiors helps visitors to focus on the brand’s colourful collection while at the same time offering a cool and relaxed space for shopping.
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