About the project
With its trade fair participation, Marc Cain brings the African savannah to the Panorama Berlin. By autumn/winter 2017 the brand producer will present its Capsule Collection “Maleika by Marc Cain”. This collection created in cooperation with a wildlife cameraman Matto Barfuss tells the story of Maleika, a female cheetah living in the wilderness.
The trade fair stand looking like a pop-up card conveys a matching flair of African plains. Not only clothes appear in cheetah patterns. All elements of the trade fair stand, also sofas, chairs, Jeep, and the floor, gleam in the cheetah look.
