Mercedes Me, Chengdu

Mercedes Me aims to bring the Benz brand to life in a relaxed and informal setting. With key locations like Beijing, Shanghai and Melbourne, the stores have a strong consistent identity, but do not fail to take local context into account.

This Mercedes Me cafe is located in China’s Chengdu province, and boasts the iconic Benz theme. Designed by Stickman Tribe, this spectacular design was inspired by the strong brand identity of Benz blended with the local context, making it a unique culinary experience.

“Honoring the past, studying the present, and anticipating the future” – the logic that drove the design intent for this unique dining experience. A space where heritage and authenticity are equally met with creativity and innovation. The rich local context of Chengdu provided a gamut of opportunities and materials to layer and weave, that formed the bigger picture. The design appeals to both old and new customers, focusing on the lifestyle customers without alienating Benz’s already well established progressive mainstream consumers.

The iconic façade is anchored by a bespoke 8 metre long, hammered copper hood that sits on top of the brewery vats. With its own in-house craft brewery and state of the art kitchen, Mercedes Me Chengdu combines the best of the culinary and design worlds in one holistic space.